Elfi's Retreat

Holistic massage therapy branding project 2021

Having just started a new massage therapy business, my client needed help creating a whole new brand image, starting with a logo design. I wanted to create a logo that was emotionally meaningful to the client, and on top of that, embody their mission of healing and wellbeing. 

I took inspiration from the location of their massage studio, which is situated within a tranquil garden, landscaped using a Japanese forest theme, incorporating lots of bamboo, ferns and grasses. A defining feature at the centre of their garden is a beautiful tree, which helps to create a relaxing atmosphere before entering the studio. Channeling all of these elements, the resulting logo design is a visual representation of a customer's journey to Elfi's Retreat through their garden, with the sun symbolising the feeling of being refreshed and revived post-treatment.

In addition to this, I also created several assets to bring the brand to life, including a website incorporating all their business information to aid consumer trust and encourage more bookings.